Preposterous Universe

 
Branding

And now I'm on the road again (giving a colloquium in Rochester), so still no time for a substantive post. But I did find out that the pie chart that serves as the unofficial logo of this blog will appear on the nametags and program for this conference next week. Not because of the blog (I presume), but because it represents our inventory of the universe: ordinary matter, dark matter, dark energy. Representing the inventory as a pie chart is almost too obvious, but people sometimes ruin the idea by making it too complicated. The universe is actually a simple place, although a subtle one.

There really should be a way to make money off of this blogging thing. Perhaps Preposterous Universe coffee mugs with the pie-chart logo? Is it possible to finance a new car this way?

~ posted by Sean Carroll at 11:54 PM ~ link ~ ~ ~